Are All Golf Shafts Straight?

So I have a theory after testing every iron shaft I could reach.

Using a ball bearing type device to find the ‘Spine’ on every shaft, I have found some inconsistencies before spine aligning.

There may well be a spine within every shaft as that is how they are made, one sheet of metal being rolled up, finishing with a seal down one side.

I don’t think all golf shafts are straight.

The tip oscillates as you spin it in the device. As far as I can tell, the “spine” is the point of the bow in the shaft that wants to sit on top of the bend. In it’s easiest place under pressure. It already subtly bends that way.

This leads me to believe there is more benefit to ‘spine aligning’ than I previously thought.

If the subtle spine, bend or inconsistency through a set of shafts is consistently placed in the same place… They will all be …consistently inconsistent.

I still need to get some ball data and I’m working out how best to do it fairly. Perhaps 4 shafts with the spine at 4 different points to see if there even is a difference in performance.

I only have observations and theory so far.

We shall see.

Can every shaft manufacturer guarantee every shaft is perfectly straight on a mass produced product?

Are Tour Issue products the best of the best from the production line and have fewer defects?

Can we combat this through a simple spine alignment? Is it worth the hassle for you?

Comment any thoughts

Divide & Conquer

The Srixon Q Star Tour DIVIDE golf balls will be in stock early June

YES! The half and half ones like the old Ping Zing

I have 24 dozen coming and lots are reserved!

Get in touch if you think you may want some as now is the best time to add more to my stock order. They might be in short supply by the time they come out

3 piece golf ball, Urethane cover designed for 75+mph.

(My speed is 105-110 and I will definitely be using them)

Enjoy the Masters 🙂

Big shout out to the WAGGLE DUFF Free to play fantasy league that I’m totally not leading on one of the best weeks of the year:

Lime Wedge

A touch of colour can be a nice addition to any club

Often a great match up for football fans looking to put their team colours in the golf bag

Below are the PXG 0311 Forged wedges at the same price as the PXG website. They have the addition of an upgraded grip that matches the paint fill!!

This can be done to an existing wedge in your bag so it doesn’t have to be expensive. The grips are £9.99 on their own and fantastic for wedges as they don’t get thinner if you go down the grip.

£15 per club for the full colour service.

Cleveland wedges will soon be available as an alternative price point if you are looking for new wedges below £199 a piece.

Piece on Earth

2 piece, 3 piece, 4 piece golf balls? What on Earth does it mean?

This is the number of layers or materials within a golf ball. I will use Srixon products as examples as I am now a stockist here in the UK.

The outer layer of a golf ball is normally Surlyn, Ionomer (2 piece balls) or Urethane (3/4 piece balls).

Ionomer covers are more durable. Srixon AD333, Soft Feel and Ulti Soft 2 piece balls.

Urethane is the very best way to get spin with your wedges. Srixon Z Star and Q Star Tour. 3 piece balls.

120mph Driver speed golfer: Hits the ball at 120, 100, 80, 60 during a round…The ball squashes differently for all of these shots. Best with 3/4 piece balls.

80mph Driver speed golfer: Hits the ball at 80, 70, 60 during a round… The ball squashes much less at this range of speed. Best with 2/3 piece balls.

The extra layers are designed to react to these varying speeds within a round of golf and the compression is the best way to match this to each golfer.

An 80mph Driver speed will not squash in to the 4 pieces of a Srixon Z Star XV. But the 3 piece Q Star Tour provides a better compression for 80mph and still has all the lovely grip you may want with the wedges.

Srixon Z Star XV 100+ mph 4 piece Urethane Compression 102 – £34.99 per dozen

Srixon Z Star 90+ mph 3 piece Urethane Compression 90 – £34.99 per dozen

Srixon Q Star Tour 75+ mph 3 piece Urethane Compression 72 – £29.99 per dozen

Srixon Q Star Tour Divide (like the old Ping) – JUNE STOCK – waiting list

Srixon AD333 75+ mph 2 piece Ionomer Compression 77 – £19.99 per dozen

Srixon Soft Feel All mph 2 piece Ionomer Compression 60 – £19.99 per dozen

Srixon Ulti-Soft All mph 2 piece Ionomer Compression 42 – £19.99 per dozen

The AD333 is the best selling 2 piece ball in the UK and has been for as long as I can remember!

I think the new Q Star Tour opens up a new level of short game control in comparison with very similar driver performance. Could be worth that extra spend for the Urethane cover for some golfers.

Have a Spine

You may or may not have come across “spine aligning” or “pured” shafts.

What is it and does it help?

Some say it’s not enough to worry about and there’s no data to prove or disprove its usefulness to spine align or pure a shaft.

Spine aligned or pured shafts locate the spine. Then place it in a specific side of the club.

Spine Placement:

9 o’clock will encourage lower flight.

3 o’clock will encourage higher flight.

12 o’clock will reduce ‘toe down’ and hold the ball to the right.

6 o’clock will encourage less ‘toe down’ and encourage the ball to fly left.

For me , I think it’s interesting to know where the spine is in a set of irons, but the key is to have it in the same place as often as possible. This helps the shaft bend and react in a more uniform fashion.

Not everyone needs to do anything with this, just know it’s something that can happen in golf club building. Normally in new clubs as opposed to adjusting / rebuilding old clubs.

I have some equipment on the way to see if I can add this extra string to the bow for Hole Sale Golf. Will be interesting to see what results can come of it.

Has anyone used or seen the benefits of a spine aligned club? Comment any thoughts on the topic…

Swing, Wait.

Ever thought about your golf club length? How does it change Swingweight?

When you shorten a club, the head feels lighter.

When you lengthen a club, the head feels heavier.

The tools are basic, but the process is precise to balance this back up. It’s definitely worth the small amount of hassle to get the club feeling correct during a change in golf club length.

We change a lot of golf club length here at Hole Sale Golf. £5 up or £5 down. For a mere £2.50 extra the swingweight can be part of the process.

Swingweight can be changed on it’s own to encourage swing changes and facilitates what you are trying to achieve technically. £2.50 per club adjusted.

Lighter feel can help the clubhead overtake the hands through the ball. Linked to higher dynamic loft and a more closed clubface. This happens naturally with a heavier grip.

Heavier weight can help slow the hands down through the ball. Linked to lower dynamic loft and more open clubface. This happens naturally with a lighter grip.

Now, the actual difference in feel can come from mere 1g/2g change. So the overall weight change is negligible. It’s all about where the weight is positioned relative to a specific point.

Have you thought about your golf club length or swingweight?

Soft Soft Soft

Soft is a widely used term for golf balls. This is just some information to clear a few misconceptions up for soft golf balls. Soft doesn’t mean spin.


The compression of the ball comes from the core and is how much the ball, well, compresses. Softer compression is linked to benefiting slower swing speeds and higher (harder) compression is linked to suiting higher swing speeds for maximum distance.

Compression can get as low as 29 in the likes of a Wilson Staff Duo Soft which is the softest I’ve come across but anything below 60 is going to be functionally soft from other brands. Rising up to numbers like 102 in the Srixon Z Star XV, anything above 90 I would consider as hard. (Titleist Pro V1 and Taylormade TP5 are around 90 yet marketed as soft)

Side note – You can’t hit more than 18 drivers in a round of golf so try not to fit a golf ball to your driver. You hit way more putts and chips and approach shots so I tend to start discussions there when looking at the ideal golf ball for your game.


Materials on the covers sit between Surlyn and Urethane.

The benefits of Surlyn; mostly found in 2 piece golf balls it is more durable, lower spin with driver and lower priced in general. This material will not spin as much with your wedges compared to Urethane but tend to have reduced spin and curvature with your bigger clubs for more distance and roll out after landing.

Urethane however; found more often in 3, 4 and 5 piece golf ball covers and is a softer material but it’s normally on a harder compression ball like the Titleist Pro V1 and Taylormade TP5. This is how these golf balls are marketed as soft, it’s just in a different area of the ball than the compression. They have a premium price for the extra tech.

The Urethane cover is so attractive because of its ability to grip the face of your wedges and generate extra spin for control.

No Wrong Answer

The way I see it, there is no wrong answer, use what gives you confidence as every ball has its merits for different reasons. What I like to see is the same ball used as often as possible or even the entire season. That way if the ball goes 20 yards further or shorter all of a sudden, you can discount the likelihood it’s the balls fault and look elsewhere in your game to improve.

What ball do you use? Comment brand or model please!

Write & Wrong

Brief background to this is I’ve dipped my toe in the waters of content writing, ghost writing and reviews in a freelance manor. And I can’t get enough of it. Golf courses are closed and I still feel like I’m helping improve people’s golf. But added to that, If I write it then It’ll stop a copy and paste artist from dishing out google fuelled information that’s not relevant in my place.

I am appalled at the sheer lack of quality in information out there in reviews and advise going out to golfers to apparently help your games.

Basically articles are being written by writers that haven’t got any real experience in golf and from my perspective don’t care what people read as long as they get clicks and prove their value that way. Using Google trends to see what people are searching for and write some garbage based on that. This will only get short term clicks and not long term trusting followers.

My aim is to give useful, true information with a little help from Google trends as that does have merit. I want you, the reader, to have useful and relevant information in everything I write on here and as a ghost writer elsewhere so you can read freely with confidence.

Don’t take everything at face value and try and relate help and advice out there to yourself but have an open mind to why the article exists, who wrote it and whether they are trying to sell or inform.

One of my favourite sources to read and follow is the likes of My Golf Spy and Mark Crossfield. I trust them 100%. Mark Crossfield has had sponsors over the years and he is clear about it and sets expectations very well.

Smashing The Factor

A commonly used term in golf is “Smash Factor”. What is it exactly?

With the increased use of launch monitors we have a little statistic called smash factor and it is particularly important when looking at Driver data.

Smash Factor as I understand it is how fast the ball comes off the club face in relation to the swing speed. The max limit in theory should be 1.5 which would be 100mph club speed and 150mph ball speed from the same shot. If the ball is struck somewhere funny and looses speed you may see something more like a 1.4 which is 100mph swing speed producing a 140mph ball speed.

How To Improve Smash Factor

Imagination – Picture yourself slapping a tennis ball as far as you can. To get that tennis ball to go its furthest distance and in to your neighbours garden, do you slice down the back of the ball so it spins? Do you slap in to the ball at the trajectory or angle you want it to launch at so it bounces on your palm? Can you picture the difference in its rebound from your hand? Hitting down on the back of the tennis ball will make it rebound from your hand slower as the energy is transferred in to the grip and spin on the outer cover. The golf ball launching can be improved with that thought alone and that rebound from your hand is what the smash factor measures in golf. Imagine the club hitting up on the ball at the angle it launches at to get the most from your smash factor potential.

Water – Strike is a big part of smash factor and a little trick I use on the driving range is to put a tiny bit of water on the ball or clubface to show up where the ball made impact. Heel and toe, look at how far away you stand from the ball and keep testing until more middle strikes happen. High on the face isn’t too bad in my opinion, lots of Tour Pros strike it there, as long as it’s not the crown of the club. Low on the face can add spin as well as loose speed, try higher tee heights to assist your strike and smash factor gains. Middle or middle top half is my target impact area.

So there’s two ways without any tech to help your smash factor. Basically trying to get the most distance from your existing speed through strike and the angle the club comes in to the ball. (Angle of attack)

Please comment any questions you may have about how this may help you!

Hearing Voices

Think positively and control your “Self Talk”

Self talk is the inner voice you project to yourself about your ability long term or on a single shot. Bad self talk within a golfer may say “I always do that”… Well …you told yourself about it then did it with your self talk. So what is the alternative?

Never think about the shot you don’t want to hit with your self talk. Your subconscious does not differentiate between DO THIS and DON’T DO THIS when self talk occurs. It just takes in what you think about. “Don’t go in the water” …guess what your subconscious processes? You’ll either hit the water or do something excessive to over compensate and go at right angles the other way. No sight of the actual path to the hole within your self talk.

Pick a target. Get specific. Left half of fairway? Third fairway stripe cut from the right? Imagine the shot shape or talk to yourself about the shot you want to hit, however that happens in your own brain. It won’t always happen, this is golf but over the years you’ll hit more of the good shots you think about. Self talk yourself in to the good shots.

One way to reinforce your self talk is to write down EVERYTHING you can remember about a good shot or a good hole. Where the wind was, what ball number you used, where the pin was, what club you hit, subtle swing adjustments or thoughts you had, the shape you hit. Then you have a book literally telling you how good you are. A tiny pocket sized note book for your golf bag would be £3? What’s inside it would be priceless to reflect back on to improve your self talk over time.

Hit the like and drop a comment about your own self talk ups and downs if you can relate.

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