The Artist and The Scientist

In the context of the golf swing, generally getting round a golf course in a particular way in a general score and putting a bag of clubs together. I see two types of golfer; The Artist and the Scientist. Regardless of ability.

When asking a huge pool of Tour Players how they purposely shape the ball, there’s no two answers the same. From aiming right and simply imagining the shot and feeling it happen based on years of feedback, feel and visualisation (the artist). To aiming 10 degrees right with the clubface closed 4 degrees, going down 1 club and giving it 5% extra speed to balance out the change in loft, keeping the grip 2 degrees stronger to make sure release doesn’t slow down and aiming at the fifth blade of grass on the right hand side of the greenside bunker (the scientist). There’s elements of both that come out in different scenarios and pressure. When you played your best round of golf, which one do you think you were?

When looking at clubs for an artist, this player may feel, see and hear how useful it may be and want to hit balls to see if it matches the shot they visualise. Can they shape the ball the way they want to, does it feel too heavy or too light? Does it land where they want it to land and how they like it to land? Maybe a new club for this player on tour is built exactly the same with exactly the same components as previous ones but with this years new head on it so as to keep it familiar. A good example could be Freddie Couples! Pretty sure I was named after him or at least it inspired the Freddie in Fredryck. (Big up Daddy Meikle)

The scientist on the other hand knows the specs they want, they want an 11.1° head with a shaft tipped 1″ at a D4 swingweight and hot melted in the heel to change the sound and weight bias. Maybe experiments with D3 and D5 swingweight, 10.8 degree heads and 1.5″ tipping to see what the differences are. A perfect example is Bryson DeChambeau. He likes to make up words as well.

In the eyes of trying to help you consider information and tips you come across in the wide world of golf advice, try and think what type of player you may be? An artist or a scientist? Does the advise suit your game and how you see the ball going round a golf course? It doesn’t always so don’t feel bad if you don’t get it when you’re watching golf tip videos and similar content. They might be talking to a different type of golfer.

With my own game, preparing for tournaments and building golf clubs, I am 100% a scientist. I don’t care what loft is on my 7 iron compared to Tom, Dick and Harry. I want to know how far it carry’s and how often, that my swingweight is precise all the way through my bag, the grips are lined up perfectly with the exact tape I like, my carry yardages are often written on my clubs with a sharpie based on launch monitor data, I know my variance is +/-2 yards on a good day +/-5 on a bad. With my wedges I’ve calculated my carry yardages for a full, half and quarter swing, understanding the quarter swing sends the ball in hot and skiddy and a full swing drops in steeper and stops. When I step on to the first tee. Most of that disappears and I want to feel and imagine my way round a golf course, the scientist tells me the yardages, the percentage chances of pulling off a shot, based on a feeling of how many shots would be successful out of 10 but the artist follows the fairways, follows the wind and chases the leader of the pack. My motivation and hunger to win has never been so vivid. I prepare, plan and build clubs like a scientist, then play each shot like an artist. My technique and swing mechanics follow what I visualise. My inner artist gives feedback to my scientist when I shoot 10 over and adjustments are made to get back on point and go deep under par next time. Keep your mind on bettering yourself. Always.

I build clubs for both types of golfer, to the same standards, with the same components and adjust the clubs to the same level a tour truck could offer. My workshop isn’t as posh or shiny but my experience and skills bring that level of scientist needed to build you some absolute weapons. Whether you need to know what processes happen or not, I’ve got you covered. Any rework labour is free of charge, I genuinely want you to feel like a Tour Truck built your clubs and help you perform as best you can. Just like a tour truck, popping back for a little tweak is part and parcel of the overall service offered.

I do honestly hope this is helpful for you and would very much appreciate likes, shares and such things if you are happy to for this post and do have a search for “Freddie Meikle” on YouTube if you like the way I think and deliver.

Play your best

Working (Golfing) From Home

What can you do at home to scratch that itch that is the golf course being closed?

Will try and keep this simple in the headings. What useful 1 minute drills can you do from home before we get back out on the golf course? Try these if you can and tell me if they help you as much as they do me! 1 minute drills whenever they come to mind. Normally while pretending to listen to the other half from the other room. Oops.

Lines on the Floor – 1 Minute Drill – Any Club /maybe some tape

Look for lines on the existing flooring or put some tape you may have on the ground and hold a clubs leading edge with a golf stance against that line. Do you hover the club or rest it?

Have you got any lines on the floor you could rest a golf club to? Use perpendicular lines or match setting up to an imaginary ball to train your eyes what “square” is. Naturally I used to rest the club a few degrees open, maybe a subconscious thing as my bad shot was always left. Throughout the next week, hold your putter, wedges, irons and woods in a address position and just get familiar with the leading edge sitting flush to the line and identify if you do or don’t already have a good resting position! Some clubs sit naturally open and some closed. Holding the grip closer and further from the ground will change the face angle, experiment with it!

Putter Along a Skirting Board – 1 Minute Drill – Putter

Track the toe of a putter along the skirting board. Step away and repeat the swing. How straight back and through are you? Does it improve? Flick to and from the skirting board to keep your natural stroke in touch.

Scrape the toe of an old putter (or put some tape on the toe) along a skirting board or any flat/straight surface off the floor. Careful not to rotate too much, concentrate on the smaller putts if you do have a little rotation so as not to demolish your overall technique. Although this may help! Swing the putter toe along the flat surface and get a feel for what absolutely straight is. I used this to train myself in to a relatively straight back and through style. The rest is down to reading greens. This also helps to get the eyes directly over the ball or build more awareness if you are slightly back from that. I used to get my eyes too far passed the ball! So this drill was awesome for me.

Pillow Talk – 1 Minute Drill – Any Pillow

Don’t hold your breath with this if you have any heart conditions.

Hold a pillow against a wall with your head and make backswing movements (without a club) Then step back and repeat.

Now and then I like to do this because my chin slides to the side and fractionally moves my spine angle and triggers a left heel lifting on my backswing. Very subtle but I like to keep it in sight. I would normally do 3 backswings to 1 follow through, letting the pillow drop naturally. This drill gives me a physical awareness of my head position and I feel I can take that feeling to the golf course and control my backswing and be more deliberate in to the ball.

Let me know if they help you or if you made any adjustments to suit you personally. I’d love to hear.

What Is Your Next Level?

There are 4 groups of golfer I will refer to and create content for. This is for the benefit of the golfers in that category as well as giving that player an insight to what the next level of their progression may entail. This is why we are all here right? Level up, get better and shoot lower scores. If you play with better golfers, you pick up things they do. This is the same idea, just more specific.

This will be a mix of what players may use, what players may think about and what players do. You want to be a Tour Player? I’ll do my best to give you the vision of what they do so you can knuckle down and emulate the same behaviors. If you’re a complete beginner, no problem, you’ll see the basics of what a club golfer does so again, you can begin to do these same things. Putting you in the shoes of the player you want to be.

The following categories may well be open to interpretation but it does encompass the journey from start to finish. Some will progress within the same category and some will progress to the next. For me, I just hope we are all looking to improve as opposed to doing the same thing every week and expecting new results to happen out of thin air.


We all have to start somewhere right? I see this player as never picked up a club to shooting over 110 on the course. Maybe doesn’t play regularly, takes group lessons. No clubs of your own up to a first set of used clubs or package set.

Club Golfer

Holds a handicap and/or is a member at a club or golfing society. Plays fairly regularly and can get on a golf course without having to go to a shop, essentials like golf balls etc all thought of. Can shoot under 100 but not always, down to a 6 handicap club golfer.

Elite Golfer

I see this category from a 5 handicap to something like a player on the EuroPro Tour, Including a PGA Professional such as myself. This player may be capable of shooting under par on their home course and away but is not subject to the pressure and conditions set up on the main tours.

I’ve seen some splendid amateurs shoot very low scores and hit the ball like a Tour Player would. It’s a different story doing it 4 days in a row, week in week out.

Tour Player

This player has something called a Tour Card, earned by qualifying and maintained to that standard

Seniors Tour, Ladies European Tour, European Tour and PGA Tour.

Once upon a time I read a European Tour Player maintaining a Tour Card has to be winning +/- €330’000 per year just to keep that card. This will fluctuate every year but that is not an easy task.

It is my opinion, that the gap from 28 handicap to 0 handicap (scratch) is the same as 0 handicap to Tour Player. This is no small task but anyone with the dedication, resources and mind set can get there. No one is qualified to tell you something’s not possible. Target setting does however have to be SMART. Specific, Measurable, Achievable, Realistic and Time based.

Go forth and conquer.

With a Pinch of Salt

So everybody learns differently. Especially with motor skills and technique based activities like sports. Visual, phonetic and kinesthetic. See it, yell it, do it. In addition to that, some are at a different stages of development to others, beginner through to Tour Player.

The world now has many back garden videos telling you how to get rid of your slice. Coaches filling content while their facility is shut and they aren’t doing daily lessons. SO, here is my angle. It will not always help you, even though it was made with the best intentions. So the best way to use these videos is to keep it at arms length and try it if it feels relevant. Maybe talk to your local pro if they have seen you swing about the topic raised but please please don’t blindly adopt the new technique thinking your golf is cured. Your problems may well come from an entirely different part of the swing.

Any problematic ball flight can be cured in up to 30+ different ways. Generally speaking, none of these 30 methods are wrong. Unless they don’t work for the individual attempting them. My accuracy was at its best after reading “Golf is Not a Game of Perfect” which didn’t even touch technique. Focus on the target or result WAY MORE than the bad miss or danger. Simple right?

In my opinion; 10% of videos will help you. Or for me, 10% of the audience will benefit from it. Leaving 90% to simply think I’m naff at fixing a slice (most common video). With that in mind, I will compose content to add “strings to your bow” and allow you to develop your own game with considerate information.

Questions and comments are always welcome and you will never get generic tosh that’s not relevant in response. If you hit it 180 and want to hit it 250, you must understand there’s a lot of work to do from you and it won’t happen overnight.

How did you start playing golf?

How did you start playing golf? and how would you advise someone to take up the game?

For me, it was my Dad that played years before I was born. His Grandad got him in to it by swinging broomsticks in the garden and that connection with the game transferred down to me. And I wouldn’t change a thing. Mum played because of Dad, I always had a set of clubs ready to go and play but it wasn’t until I was 12 or so that it was regularly a thing. Mum was Lady Captain at Wavendon Golf club and this granted her the use of a buggy which perked my interest. Never actually used it but I was hooked.

The way I would suggest to start would be to get down to Top Golf in Watford, Surrey or Chigwell for example. for detsils.

Get any curious non-golfers to go to one of these destinations, normally it’s a turn up and wait type deal but many have compared it to going bowling for those that have not played golf, ideal. Clubs are provided and cater for most. Longer clubs are for longer shots and shorter clubs for shorter shots.

Also check out this link;

PXG – Equipment Nerd

So after hunting for brands and products for me to have access to for retail and online, I’ve managed to become a stockist for PXG golf equipment. Now this is a brand that means business and have the tightest tolerances of manufacturing I’ve seen to date. Some may say that they are way too expensive but there is a wider stock profile nowadays that includes a few more price points. With the higher prices come more options to tailor it to what you need as an individual. But combine this brand with me, I can build a club to do what you need it to do and be considerate of the overall cost. Talk to me and see what we can accomplish for your golf bag.

Compared to the market…

Compared to other brands, there are some products in the spectrum that are quite expensive like the 0311 ST irons but all in all most of the line up such as the 0211 irons and the 0311 Gen 2 irons are available at what seems reasonable numbers for fantastically performing clubs. for full product portfolio

I will be pulling a few models like putters and wedges and building completely unique custom builds to see what they can look like and what responses come about on social media for example. The irons won’t be customised with heat as I’m not sure of how the internal materials react under those conditions. The solid material 0311 forged wedges will turn out to something very pure indeed. will display these builds when they come about!

The longer term ambition is to set up a hitting studio or become attached to a golf club / facility to offer custom fitting one to one and see some ball flights and launch monitor numbers to give the very best service available. Until then, it’s golf porn on a screen and click to order.

Welcome to Hole Sale Golf. Owned and run by PGA Golf Professional Fredryck Meikle

With a wealth of knowledge in retail and club building, Fredz Golf sets up shop with

This is a brand new business venture and will take a while to build up so do stay tuned while it all pieces together!

This is an outlet of retail for products I have to sell to a range of golfing abilities and the whole idea is to help your golf and help you feel good on the golf course with useful tips and insights

Why do this?

  • Because I have a huge passion for this fantastic game and an ambitious journey to playing on the Seniors Tour in 2040. This is the drive behind the operation.
  • So many ideas at the moment, a 2nd Lockdown here in the UK will give me some time to work out all of the pieces of the puzzle;
  • Reshafts, regrips, rare products, new custom golf clubs, used custom golf clubs, clubs made to order, off the course attire, man cave artwork, youtube lessons, youtube tips, maybe golf books aimed at specific stages of development, buying and selling 2nd hand and acquiring new brands to build clubs with and sell products on here!

To help you get started, here are a few questions:

  • Why are you blogging publicly, rather than keeping a personal journal? I have learned a lot as a PGA Pro and have a huge amount more to learn and share
  • What topics do you think you’ll write about? Lots about clubs and products but there’s a lot more to it. Kids golf book ideas, YouTube series for learning. The more questions you ask, the more ammo for me to create content with
  • Who would you love to connect with via your blog? Anyone that likes the unique nature of my offerings, information and overall approach
  • If you blog successfully throughout the next year, what would you hope to have accomplished? More participation in golf as a sport and becoming a go-to place for all golf questions!

Stay tuned

Unlimited Potential

Everyone has the ability to set personal golfing goals and targets to get better at this game and enjoy it to the fullest. My approach is to focus on things that will help everyone get better. I see a lot of advise out there that doesn’t apply to every viewer watching, albeit good advise. I will focus on your thought processes, tools you can use on the course to better your own ability wherever that ability be to start with. What is the next area to work on for you?

  • Beginner/Junior – Club Golfer – Elite Club Golfer – Professional. 4 stages of development.
  • Talk to me about where you are, where you want to be and what you are doing to get there! I’d be happy to help and encourage the right moves.
  • Stay tuned for links to Instagram tips and YouTube videos to give you a boost on your journey
  • As a PGA Professional I have come across a few tricks and behaviours that lead to success, I like to add strings to the bow as opposed to tell you how to play your game.

Any areas you are struggling with, message me or get in touch and i’ll see what i can do to help.

This is a FREE service! It will help me create topics and content for blogs and videos so I would very much appreciate the help!

You’re Always Welcome

9:00 am – 6:00 pm
9:00 am – 6:00 pm
9:00 am – 6:00 pm
9:00 am – 6:00 pm
9:00 am – 6:00 pm
9:00 am – 12:00 pm

These are my basic opening hours, repairs are often ready for next working day or before you next play where possible!

Based in Walnut Tree, Milton Keynes

Freddie – 07548147626

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